Every parent thinks his/her kid is the prettiest :)?

I'm sure this is going to come off sounding horrible, but I'm curious. You know how your kid is the cutest kid ever? Do you ever see other people out and about with their kids and feel sort of bad for them because their child isn't as cute as yours? I'm not calling kids ugly or anything like that, but some kids just ARE cuter than others, and anyone who denies it is lying, LOL. Do you think these people who have children who are sort of homely realize it, or do you think they're just like everyone else--and think their child is the cutest?